Strategies for Building Good Backlinks
Building backlinks is easier than you thought. It’s actually quite intuitive… but that doesn’t mean it won’t require some effort. Here is the strategy that we recommend for our clients.
1) Evaluate Your Current Situation
You will need a tool like SEM Rush to evaluate your linking situation, or you will need to contact some experts (like us!) to evaluate your current links. Even if you know who you’ve made arrangements with, there could be other links you never knew about. You will need a tool that can evaluate the quality of the linking domain to highlight toxic links.
2) Whitelist, Remove, or Disavow Toxic Links
Once you know what links you have, it’s time to address the bad links. Check out this guide for a full breakdown of how to do this.
3) Create a List of Targets
It won’t do to have links from just any site. You need links from sites that are authoritative for your keywords. This can be done manually, but link building tools will help you identify highly ranked sites to target. You can manually add targets to your list as well. Look for sites of customers, industry leaders, or competitors who serve different geographical regions.
4) Improve Your Site Content
In order to succeed in any of the following steps, you need a website that will attract visitors. Create blogs, white papers, infographics, and interactive tools. Groundwork offers a variety of content creation services such as graphic design, content creation, and more. Good content that provides value to a reader or user is an easier sell to your targets. Plus, if you have good content, you may even generate organic links to your site!
5) Get Reviews
Before you start cold calling your targets, ask your customers to leave you reviews wherever they can. Make sure that they add a link to your site!
6) Contact Your Targets
Reach out to the targets with a clear strategy in mind. You can offer:
- Guest blog posts – write posts for each other that shares your unique expertise and links back to your company.
- Link sharing on a partner page.
- Pay the other site to post an article about a unique piece of content on your site.
7) Keep Your Links Current
Keep using your link building tools to ensure that you don’t pick up any toxic links. Devote some time each month to prospect new links. Whenever you create a new piece of content, reach out to your partners to let them know.